lindsay daniels design | Chevrolet | Process
993
page-template-default,page,page-id-993,ajax_fade,page_not_loaded,boxed,,side_area_uncovered_from_content,qode-theme-ver-7.7,wpb-js-composer js-comp-ver-4.1.2,vc_responsive

MOOD BOARD FOR CAMPAIGN & BRAND 

Chevrolet had Campell-Ewald as its agency of record for over 90 years. Pitching on this huge piece of business was a collaborative effort between Publicis in Seattle and Dallas. These mood boards showed our clients at Chevrolet how their new brand could look and feel. They were used as reference for talent, lighting, locations and general art direction.

DIGITAL

The photos we shot were used across all platforms.

PHOTOSHOOT

Northern California hit the perfect tone of graphic landscapes, lush green colors, aspirational cityscapes and gorgeous coastlines. During the span of 3 months we shot over 15 locations and produced over 20 unique print ads.