The new vitamin enhanced water, Activate, needed a fresh look that resonated with female audiences and stood out in the saturated market. With a blank canvas, interesting new product, and marketing strategy the sky was the limit. Jill Greenburg’s aesthetic is fresh, vibrant, energetic and a perfect fit for this brand. The type design, photography, product and copy came together beautifully to help launch the brand.
Design, Art Direction and Type Design Lindsay Daniels
Photographer Jill Greenburg
Creative Direction and Production Company First Avenue Machine, NYC
For full credits see First Avenue Machine