lindsay daniels design | Nordstrom | Spotlight Anniversary
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About This Project

The Anniversary Sale had a fresh design look and campaign concept for catalog and print materials that needed to be translated into 15 second motion pieces to live on-line and in stores. The concept, Spotlight on Next Season was was inspired by two things; their re-designed Anniversary Sale logo made up of 4 spotlights overlapping and the tagline, Next Season Now. This concept was brought to life using vibrant spotlights on models and products. The tone felt edgy and on-brand for both the Anniversary Sale campaign and the high-end Nordstrom brand.

WOMEN

MEN

contribution creative director, director, design, concept

produced by thenewblank

Category
Design Portfolio, Director's Reel
Tags
campaign, creative director, design, digital, live action director, seattle, tag line