The Anniversary Sale had a fresh design look and campaign concept for catalog and print materials that needed to be translated into 15 second motion pieces to live on-line and in stores. The concept, Spotlight on Next Season was was inspired by two things; their re-designed Anniversary Sale logo made up of 4 spotlights overlapping and the tagline, Next Season Now. This concept was brought to life using vibrant spotlights on models and products. The tone felt edgy and on-brand for both the Anniversary Sale campaign and the high-end Nordstrom brand.
contribution creative director, director, design, concept
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