The T-Mobile Sidekick had a unique following that tapped into some dynamic opportunities. This campaign utilized the one-of-a-kind movement of the flip phone as a jumping off point for the entire concept. Dancers move as one to showcase the built-in social capabilities by using their bodies to form social icons. Individuals use the form and movement of their body to showcase the unique functions of the phone.
contribution agency creative director, designer, concept
director paul hunter