Set design, camera movement and human interaction work in harmony to show how the Amazon Fire HD seamlessly fits into our lives. The Amazon Fire HD has features that enable, entertain and enlighten people everyday. We use the stories surrounding those features to create a visually surprising journey full of whimsy and wonder. 

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Co-Director Will Hyde and the talented team at Strange & Wonderful were able to plan out and pull off lots of tricks so we could capture almost all the effects in camera.