T-MOBILE SIDEKICK | SYNCHED
ROLE | creative director
PRODUCTION COMPANY | Prettybird
AGENCY | Publicis
The T-Mobile Sidekick had a unique following that tapped into some dynamic opportunities. This campaign utilized the one-of-a-kind movement of the flip phone as a jumping off point for the entire concept. Dancers move as one to showcase the built-in social capabilities by using their bodies to form social icons. Individuals use the form and movement of their body to showcase the unique functions of the phone.