THE PATH TO 9/11 MAIN TITLE
ROLE | designer
PRODUCTION COMPANY | Digital Kitchen
CLIENT | ABC Networks
Setting the tone for audiences to view an in depth drama about the events of 9/11 required a delicate balance of storytelling, grace and authenticity. Showing the routine and innocence of the New York City before the city was attacked shows unique perspective that allows everyone to shift their mindset and understand the gravity of the situation on a more intimate level. This main title garnered an Emmy Nomination for Outstanding Main Title Design.
VISUAL TREATMENT | The camera wakes up, emerges and slowly witnesses the New York city coming to life on a regular morning. The linear architecture of the twin towers becomes a device to seamlessly integrate the concept of surveillance. The emotionally gripping music builds and provides a foundation for the editorial cadence to increase. The moire pattern and glitchy effects get increasingly more intense until they become the actual twin towers.