This video set the stage for Davide Poluffe to speak at Cannes Film Festival by providing the audience with an emotionally driven look at the historical presidential campaign of 08. We had a huge library of video, audio, still photos and tons of facts to build the entire piece out of. A thoughtful design system tied everything together and supported the deeper story of David Plouffe’s contributions that led to one of the most unexpected and historical presidential campaigns in American history.