WHOLE FOODS | SOURCED FOR GOOD
ROLE | director
PRODUCTION COMPANY | Bodega
CLIENT | Whole Foods
EDIT & ANIMATION | Mode Project
The Sourced for Good brand, by Whole Foods is a vibrant new way for shoppers to identify products that support workers, communities and the environment around the globe. It gives our food supply a story that we can all understand and support. All the footage from the farms was provided by Whole Foods creative partners and this campaign launched the brand along side beautiful print and digital assets. I worked along side my creative partners at Mode Project in Chicago to support the creative direction of the animation and edit.